Demand Gen · Lead Gen
Lead Generation & Pipeline Development
Campaign and sales systems that turn healthcare market opportunities into qualified pipeline activity.
$500K+ pipeline generatedQualified provider conversations
B2B Demand Generation & Growth Marketing
Suri Huang
Turning funnel data into $500K+ in qualified pipeline across healthcare tech and B2B environments.
Irvine, CA · Open to Remote
$500K+
Qualified Pipeline
generated in 12 months
27%
Lead-to-MQL Lift
via HubSpot lifecycle
8
APAC Markets
expanded in 3 months
6+
Years Experience
B2B & healthcare growth
What I do
Business Problems I Solve
Build qualified lead pipelines
Full-funnel campaigns that move opportunities into measurable pipeline.
Turn campaign data into revenue insights
Reporting that connects marketing activity to business decisions.
Translate complex products into clear messaging
Healthcare and B2B content that converts providers, partners, and patients.
Enable sales teams
Training, workflows, and materials that reduce friction and increase speed.
Launch DTC, B2B, and partner campaigns
Multi-channel execution across paid media, email, and webinar programs.
Build community and thought leadership
Content and events that create credibility and long-term audience.
Case Studies
Featured Projects
Analytics · Revenue Insights
Marketing Analytics & Revenue Reporting
Reporting workflows that track campaign performance, funnel activity, and revenue progress in one place.
Revenue tracking dashboardsFunnel visibility across stages
Campaign Strategy · Lifecycle
Campaign Strategy & Lifecycle Marketing
Seasonal healthcare campaigns connecting product messaging to audience needs and revenue goals.
Multi-channel campaign calendarEducation-to-conversion flow
Partner Marketing · Healthcare Content
Partner & Co-branded Marketing
Partner and patient-facing materials that translate diagnostic products into clear branded education.
40% distributor engagement liftPartner asset library built
Sales Enablement · Ops
Sales Enablement & Operational Clarity
Training and workflow resources that help sales and support teams explain complex workflows clearly.
7+ nurture workflows27% lead-to-MQL lift
Community · Thought Leadership
Marketing Community & Thought Leadership
Built and hosted a 300+ member community around career growth and marketing strategy.
300+ active membersRecurring events & content loop
Capabilities
Skills & Tools
Demand Gen
ICP DevelopmentABMLifecycle NurtureLead ScoringFunnel OptimizationA/B Testing
Analytics & CRM
HubSpotSalesforceGoogle AnalyticsTableauSQLExcel
Channels
Google AdsMetaLinkedInTikTokEmailWebinars
About
A bit about me
“I build marketing systems that connect data to people — and pipeline to revenue.”
Six years of building demand gen programs, healthcare marketing campaigns, and growth systems across B2B and healthcare technology. I specialize in turning messy funnel data into qualified pipeline — and keeping marketing, sales, and ops aligned enough to close it.
Full backgroundGet in touch
Let's talk
Open to Growth Marketing, Demand Gen, and Healthcare Marketing roles. If you're building a team that turns pipeline insight into revenue — let's connect.