Suri Huang
B2B demand generation and growth marketer with 6+ years building full-funnel pipeline programs across healthcare technology and B2B environments.
Professional Summary
Background
I specialize in ICP development, audience segmentation, lifecycle automation, ABM, and marketing-to-sales alignment — with a track record of turning campaign and funnel insight into qualified pipeline and revenue impact.
At SpectraCell, I architected HubSpot lead lifecycle frameworks, defined MQL criteria, designed 7+ automated nurture workflows, and established structured handoffs that converted 30–40% of routed leads into active opportunities — generating $500K+ in marketing-qualified pipeline over 12 months.
“I build marketing systems that connect data to people — and pipeline to revenue.”
At a glance
Work Experience
Career History
SpectraCell Laboratories Inc.
Healthcare Technology · Houston, TX (Remote)
Marketing & International Business Liaison Lead
Promoted from Digital Marketing Associate (03/2024)
Scope: Growth Marketing, Demand Generation & APAC GTM
- Generated $500K+ in marketing-qualified pipeline and six-figure closed-won revenue across paid media, webinars, and partner programs.
- Architected a HubSpot lead lifecycle (7+ nurture workflows, engagement-based scoring), lifting lead-to-MQL conversion by 27%.
- Expanded into 8 APAC markets in 3 months, growing distributor engagement by 40%.
TDCX
Global Marketing Agency · Beijing, China
Senior Digital Marketing Consultant
- Optimized 350+ SMB accounts, improving quality scores to 90%+ and shortening conversion cycles by 40%.
- Mentored 12 junior consultants on campaign strategy and performance.
BeBeyond Education
Beijing, China
Senior Marketing Specialist
- Built a demand gen playbook from zero, achieving 23% lead-to-deal conversion.
- Drove account-based outreach across 21 institutional partners through full lifecycle to closed deal.
Education
Academic Background
Northeastern University
M.S. in Analytics
Boston, MA · 2018 – 2019
Nantong University
B.S. in Education
Jiangsu, China · 2014 – 2018
Domain expertise
Industry Focus
Healthcare Technology
Complex clinical workflows → clear marketing for providers and partners.
B2B Demand Generation
Full-funnel pipeline programs from ICP definition through closed-won.
Account-Based Marketing
ABM and partner-led initiatives for strategic accounts across segments.
Marketing-to-Sales Alignment
Structured handoffs, lead scoring, and SLA frameworks that convert pipeline.
Analytics & Attribution
Reporting systems that connect campaign activity to revenue impact.
APAC Market Expansion
Localized GTM, distributor enablement, and cross-border campaign execution.
Working style
How I Work
Execution meets strategy
Comfortable owning a full-funnel program and building the reporting system that evaluates it.
Marketing-to-sales alignment
I've built handoff frameworks and worked directly with sales to refine ICP, scoring, and pipeline conversion.
Clarity over complexity
Whether it's a healthcare product or a funnel report, I make information easier to act on.
What I bring
Technical Skills
Want the full picture?
Download my resume or reach out directly — I'm open to growth marketing, demand gen, and healthcare marketing roles.